Hyundai’ new brand slogan will be “New Thinking. New Possibilities.” The new slogan encompasses Hyundai’s new brand concept, “Modern Premium,” which aims to provide customers with emotional value and experiences beyond expectations through new thinking and new possibilities. The new brand direction also captures the spirit of change at the automaker, which has shown dramatic growth in all areas of business. “Shifting market dynamics and customer needs are changing the meaning of `premium,’” Euisun Chung, Vice Chairman of Hyundai Motor said during a speech at the Detroit motor show.

 “Today, customers do not believe that expensive cars with unnecessary technology are premium. They no longer want to simply show off their status. Instead, they want their core needs fulfilled at an accessible price and with a car that exceeds their expectations; a car that reflects their values and the times in which they live.”“Hyundai is not just a company that makes cars. Hyundai is a company that creates new possibilities. Our goal is not to be the biggest car company. Our goal is to be the most loved automotive company on the planet, and to be a trusted lifetime partner of our owners,” said Vice Chairman Chung.

While traditional premium is usually linked with high prices for the privileged few, Hyundai’s `Modern Premium’ concept is based on the idea that high quality does not necessarily require a high price for a limited class. Hyundai will offer high-end, high-quality values at a surprisingly attainable price and values that customers never experienced or expected. This will not be limited to just the product, but throughout Hyundai’s entire business, operations and services. Hyundai’s new thinking and change in attitude has already been applied in various areas with proven results, such as the highly-successful `Hyundai Assurance Program’ launched in the U.S. market last year and the 2011 Sonata, which shook up the mid-size family sedan segment with its dynamic `fluidic sculpture’ designs and unrivalled powertrain package. Genesis, which won the prestigious North American Car of The Year award in 2009, also redefined luxury with its attainable price compared to its award-winning powertrain and advanced audio and convenience features.

http://www.cisionwire.com/hyundai-motor-company/hyundai-reveals-new-brand-direction---slogan-at-the-2011-detroit-motor-show71770